{"id":10956,"date":"2025-03-12T17:16:39","date_gmt":"2025-03-12T17:16:39","guid":{"rendered":"https:\/\/www.linexfranchise.com\/?p=10956"},"modified":"2025-08-01T17:29:00","modified_gmt":"2025-08-01T17:29:00","slug":"line-x-franchise-q-and-a-with-matt-labuda-vp-of-marketing","status":"publish","type":"post","link":"https:\/\/www.linexfranchise.com\/company-news\/line-x-franchise-q-and-a-with-matt-labuda-vp-of-marketing\/","title":{"rendered":"LINE-X Franchise: Q&A with Matt Labuda, VP of Marketing"},"content":{"rendered":"\t\t
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Content posted on\u00a0Franchise Chatter<\/a>\u00a0on Mar. 12, 2025<\/strong><\/p>\n

Headquartered in Charlotte, N.C., LINE-X is North America\u2019s leader of spray-on protective coatings and vehicle upfit services. For over 30 years, LINE-X signature spray-on bedliners and accessories have provided customers with enhanced surface coatings and professional installation services for their trucks, Jeeps, vans, and SUVs.<\/p>\n

At LINE-X, Matt Labuda oversees marketing initiatives across the US and Canada along with the National Accounts department focused on servicing fleet upfit work across LINE-X\u2019s network of upfit locations.<\/p>\n

Franchise Chatter (FC):<\/strong> Tell me about your experience as the Vice President of Marketing at LINE-X. What has the journey been like thus far and what are you most proud of?<\/h3>\n

Matt Labuda (ML):<\/strong>\u00a0Marketing at LINE-X has been a highlight of my career \u2013 this is a brand that\u2019s known in the automotive world and has built a reputation for quality through our network of franchisees. I\u2019ve enjoyed learning from and innovating alongside our franchise owners.<\/p>\n

We\u2019ve been able to scale and maintain such a strong, consistent brand presence with pickup truck owners, and over the last few years we\u2019ve really turned our attention from our signature spray-on bedliners toward a wider array of vehicle types and services.<\/p>\n

I\u2019m proud of the work that LINE-X has done to overhaul the digital footprint for the brand, including LINEX.com and each of our local shop web presences. We worked with franchisees to do this, and it\u2019s resulted in significant growth in leads for our active stores. That\u2019s the most important thing we can do \u2013 drive helpful connections between customers and our locations.<\/p>\n

2024 was also LINE-X\u2019s best year ever for LINE-X Fleet Solutions, a department focused on connecting commercial vehicle fleets with our locations for upfit services. Most of this work isn\u2019t even bedliner-related and showcases the wide spectrum of what our network can perform.<\/p>\n

Looking ahead, our Marketing team is excited to demonstrate all the great services that our LINE-X locations perform.<\/p>\n

\u00a0<\/p>\n

FC:<\/strong> What can you say about the current state of today\u2019s automotive industry and where does LINE-X fit into today\u2019s trends? What is unique about LINE-X that separates the brand from others in the space?<\/h3>\n

ML:\u00a0<\/strong>The current state of the automotive upfitting industry is one of rapid innovation and adaptation.<\/p>\n

Overlanding and off-roading trends have been growing steadily, especially within the truck aftermarket space. Consumers are increasingly looking for accessories capable of handling off-road adventures, such as suspension upgrades, tires, roof racks, rooftop tents, winches, lighting, and more.<\/p>\n

LINE-X does a whole lot more than our signature bedliners \u2013 we seamlessly fit into these trends by offering upfit solutions that cater to a variety of needs, from personal vehicles to commercial fleets. Many of these come with a lifetime warranty on both the part and installation that can be redeemed at any LINE-X location across the US and Canada.<\/p>\n

LINE-X was founded in 1993 and built a following of dedicated customers. These 30+ years of experience are paving the way for growth to our new vision of complete vehicle solutions.<\/p>\n

\u00a0<\/p>\n

FC:<\/strong> What are some of the specific benefits that consumers often mention after using LINE-X on their vehicles or equipment?<\/h3>\n

ML:\u00a0<\/strong>Consumers appreciate the fact that they can expect the same quality service no matter where they are in the US or Canada, ensuring their upgrades are installed and protected at a high standard; they appreciate that they\u2019re getting the best.<\/p>\n

Specifically, we receive comments regularly from our customers about the quality and durability of the spray bedliner product, usually many years after the service was initially done.<\/p>\n

Many are also surprised by the breadth of services we offer. For example, LINE-X has its own line of accessories spanning tonneau covers, hitches, truck caps\/toppers, and even portable coolers. They love the array of quality products and services we provide under one roof to upgrade your dream vehicle or get a truck or van work-ready.<\/p>\n

\u00a0<\/p>\n

FC:<\/strong> What products or services are you most excited for and focusing on this year?<\/h3>\n

ML:\u00a0<\/strong>This year, we are focusing on the whole automotive upfitting and accessorization process to meet the needs of our customers. Trends are constantly changing in this space, and we have new accessories that we plan to bring to market by the summer.<\/p>\n

We\u2019re also rolling out an online estimator tool on our website so that customers can easily build and price these products 24\/7. This is available at some of our shops already.<\/p>\n

We\u2019re really putting an emphasis on our products that can upgrade any vehicle. We have our offerings of premium products including bedliners and bed covers, but are also selling more products such as step bars, towing and hitches products, and toppers to provide versatility to our customers\u2019 vehicles. From top-selling accessory brands to our proprietary LINE-X products, our locations deliver a diverse range of vehicle accessories and installation services right onsite.<\/p>\n

\u00a0<\/p>\n

FC:<\/strong> Tell me all about your franchising opportunities. Who are the ideal candidates? How do you equip and train them?<\/h3>\n

ML:\u00a0<\/strong>The ideal candidates are passionate individuals who are eager to be a part of a thriving industry with significant growth potential. We\u2019re seeking candidates who have an interest in the automotive space, a commitment to exceptional customer service and the drive to build and grow their own business.<\/p>\n

We understand that franchising is a big step to take. At LINE-X, we focus on equipping our franchisees with built-in support: branding, technology, marketing, and operational coaching designed for growth. We\u2019re here to give you a playbook to succeed and products that you\u2019re proud to offer. From an initial two week-long training program to ongoing support, we provide the tools for our franchisees to hit the ground running. With multiple revenue streams, strong brand recognition, and support and training, the LINE-X franchise opportunity is something we\u2019re proud to represent.<\/p>\n

\u00a0<\/p>\n

FC:<\/strong> If someone is interested in franchising with LINE-X, where can they go for more information?<\/h3>\n

ML: <\/strong>For more information on LINE-X franchising opportunities, please visit https:\/\/www.linexfranchise.com\/<\/a><\/p>\n<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The automotive industry is evolving, and LINE-X is adapting to meet new opportunities. Our VP of Marketing, Matt Labuda, talks about growing trends and how LINE-X is built to meet the demands of truck owners and commercial fleets. Read the full Q & A with Franchise Chatter here.<\/p>\n","protected":false},"author":4,"featured_media":11048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"yoast_head":"\nLINE-X Franchise: Q&A with Matt Labuda, VP of Marketing | LINE-X News<\/title>\n<meta name=\"description\" content=\"Explore insights from Matt Labuda, VP of Marketing at LINE-X, as he discusses the brand's evolution, digital transformation, and franchise opportunities in this exclusive Q&A with Franchise Chatter. 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